Indeed, I was sceptical about the Netflix Basic with Ads tier when it arrived earlier this year – disruptive adverts and no download opportunity for only £2 / $3 / AU$4 less per month than the Basic tier's fee didn't seem all that compelling, not least when you factored in that the ads tier would start life with a compromised catalogue compared to the non-ads tiers.īut in my mind, these new features – 1080p streaming, in particular – make it a much more compelling tier of choice for those who cannot afford the £10.99 / $10.99 / AU$16.99 Standard plan (1080p, two concurrent streams, two devices for downloads). Netflix noted that in the US, the ads plan now has a greater 'ARM' (Average Revenue per Membership) than its Standard tier through its combined subscription and ad revenue, so this push to attract a broader range of consumers is to further boost the plan's "healthy performance and trajectory". ![]() ![]() ![]() "We believe these enhancements will make our offering even more attractive to a broader set of consumers and further strengthen engagement for existing and new subscribers to the ads plan," the letter to investors stated.
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